Truerock Consulting was founded by Divya Singh, an award-winning CFO with over 20 years of experience supporting women founders and purpose-driven organisations including non-for-profits to grow with clarity and confidence.
After two decades leading finance, operations, HR and legal across sectors including legal, education, coaching, financial services, technology, hospitality, insurance, digital media, events and the non-for-profit sector, Divya saw the same pattern time and again:
Founders and leaders were expected to scale without the financial clarity or strategic leadership needed to do it well.
That experience shaped the way Divya approaches finance leadership today.
Divya brings deep expertise in financial strategy, cash flow leadership, budgeting and forecasting and operational improvement. What truly sets her apart is her ability to bring calm, clarity and direction to organisations in motion by breaking complexity into clear priorities, practical next steps and sustainable systems leaders can work with. Her approach is grounded in honesty, collaboration and purpose, ensuring financial strategy supports the bigger vision, not just the numbers.
At Truerock, Divya partners with founders and leadership teams through a clear, collaborative way of working that brings structure, foresight and steady leadership as they grow.
Whether you are growing a service-based organisation, leading a non-for-profit, navigating multi-entity operations, preparing for investment or managing complexity across teams and systems, Divya provides the steady financial leadership needed to scale with confidence and build a legacy that lasts.
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