Truerock Consulting was founded by Divya Singh, an award-winning CFO with 20+ years of experience supporting women founders and purpose-driven businesses to grow with clarity and confidence.
After two decades leading finance, operations, HR and legal across sectors including legal, education and coaching, financial services, technology, hospitality, insurance, digital media and events, Divya saw the same pattern again and again:
Founders were expected to scale without the financial clarity or strategic leadership they needed to do it well.
Truerock was created to change that.
Divya brings deep expertise in financial strategy, cash flow leadership, budgeting and forecasting and operational improvement but what truly sets her apart is her ability to bring calm, clarity and direction to businesses in motion. Her approach is grounded in honesty, collaboration and purpose, ensuring financial strategy supports the bigger vision, not just the numbers.
Alongside her client work, she also serves as Treasurer on the board of a community not-for-profit, continuing her commitment to impact-driven leadership.
At Truerock, Divya partners with founders and leadership teams the way they deserve with strategy, with heart and with a genuine investment in their success.
Whether you’re growing a service-based business, navigating multi-entity operations, preparing for investment or managing complexity across teams and systems, Divya provides the steady financial leadership you need to scale with confidence and build the legacy you’re meant to create.
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